The Real Coke, the Real Story Floor Display
| Author | : Thomas Oliver |
| Publisher | : |
| Total Pages | : |
| Release | : 1987-12-01 |
| ISBN-10 | : 0147791545 |
| ISBN-13 | : 9780147791542 |
| Rating | : 4/5 (542 Downloads) |
Book Synopsis The Real Coke, the Real Story Floor Display by : Thomas Oliver
Download or read book The Real Coke, the Real Story Floor Display written by Thomas Oliver and published by . This book was released on 1987-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.
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