The Rise Of Marketing And Market Research

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The Rise of Marketing and Market Research

The Rise of Marketing and Market Research
Author :
Publisher : Springer
Total Pages : 507
Release :
ISBN-10 : 9781137071286
ISBN-13 : 1137071281
Rating : 4/5 (281 Downloads)

Book Synopsis The Rise of Marketing and Market Research by : H. Berghoff

Download or read book The Rise of Marketing and Market Research written by H. Berghoff and published by Springer. This book was released on 2012-10-29 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.


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