The Rise of Marketing and Market Research
Author | : H. Berghoff |
Publisher | : Springer |
Total Pages | : 507 |
Release | : 2012-10-29 |
ISBN-10 | : 9781137071286 |
ISBN-13 | : 1137071281 |
Rating | : 4/5 (281 Downloads) |
Download or read book The Rise of Marketing and Market Research written by H. Berghoff and published by Springer. This book was released on 2012-10-29 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.