The Rise Of The Global Company

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The Rise of the Global Company
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Readable, wide-ranging history of multinational enterprise, exploring its role in international events and influence on globalization and the modern world.
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A history of one of the most influential American companies of the last century. For decades, IBM shaped the way the world did business. IBM products were in ev
The Rise of the Global Company
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This is the first full account of how an influential form of commercial organization - the multinational enterprise - drove globalization and contributed to the
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Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep mo