The Role of Resources in Global Competition
| Author | : John Fahy |
| Publisher | : Routledge |
| Total Pages | : 218 |
| Release | : 2002-09-06 |
| ISBN-10 | : 9781134560189 |
| ISBN-13 | : 1134560184 |
| Rating | : 4/5 (184 Downloads) |
Book Synopsis The Role of Resources in Global Competition by : John Fahy
Download or read book The Role of Resources in Global Competition written by John Fahy and published by Routledge. This book was released on 2002-09-06 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.
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