The Sage Handbook Of Public Relations

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The SAGE Handbook of Public Relations

The SAGE Handbook of Public Relations
Author :
Publisher : SAGE
Total Pages : 793
Release :
ISBN-10 : 9781412977814
ISBN-13 : 1412977819
Rating : 4/5 (819 Downloads)

Book Synopsis The SAGE Handbook of Public Relations by : Robert Lawrence Heath

Download or read book The SAGE Handbook of Public Relations written by Robert Lawrence Heath and published by SAGE. This book was released on 2010 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.


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