The Social Media Industries

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The Social Media Industries

The Social Media Industries
Author :
Publisher : Routledge
Total Pages : 274
Release :
ISBN-10 : 9780415523189
ISBN-13 : 0415523184
Rating : 4/5 (184 Downloads)

Book Synopsis The Social Media Industries by : Alan B. Albarran

Download or read book The Social Media Industries written by Alan B. Albarran and published by Routledge. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a timely and innovative look at the business aspects of social media. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. It is intended for scholars, researchers, and students in media and communication, as well as media practitioners.


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Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Associatio