The Soul Of The New Consumer

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The Soul of the New Consumer

Author	: David Lewis
Publisher	: Hachette UK
Total Pages	: 197
Release	: 2011-09-09
ISBN-10	: 9781857884982
ISBN-13	: 1857884981
Rating	: 4/5 (981 Downloads)

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Book Synopsis The Soul of the New Consumer by : David Lewis

Download or read book The Soul of the New Consumer written by David Lewis and published by Hachette UK. This book was released on 2011-09-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why this is

The Soul of the New Consumer Related Books

Language: en
Pages: 197

The Soul of the New Consumer

Authors: David Lewis

Categories: Business & Economics

Type: BOOK - Published: 2011-09-09 - Publisher: Hachette UK

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Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why this is

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Summary: The Soul of the New Consumer

Authors: BusinessNews Publishing,

Categories: Business & Economics

Type: BOOK - Published: 2014-09-29 - Publisher: Primento

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The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers". This comp

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Soul of the New Consumer

Authors: David Lewis

Categories: Business & Economics

Type: BOOK - Published: 2011-09-09 - Publisher: Nicholas Brealey

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The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinve

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The Soul of the New Consumer

Authors: Laurie Windham

Categories: Brand choice

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Based on years of market research and thousands of e-customers, this timely book addresses: targeting emerging e-customer segments; building and sustaining cust

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The Transformational Consumer

Authors: Tara-Nicholle Nelson

Categories: Business & Economics

Type: BOOK - Published: 2017-03 - Publisher: Berrett-Koehler Publishers

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This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition