The Theory Of Buyer Behavior

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The Theory of Buyer Behavior

The Theory of Buyer Behavior
Author :
Publisher : New York : Wiley
Total Pages : 490
Release :
ISBN-10 : STANFORD:36105033799292
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis The Theory of Buyer Behavior by : John A. Howard

Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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This edited book, discusses thorough and wide-ranging theories and models associated with differing aspects of buyer behavior from a team of marketing experts.