The Unique Indian Market

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The Unique Indian Market
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India and its market are highly complex and even the native people face challenges in understanding it; leave aside the foreigners. India is a highly heterogene
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This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examin
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Douglas Bullis goes beyond the usual superficial accounts found in the usual import/export books and provides something truly unique: an in-depth analysis of wh
Disruptive Technology: Concepts, Methodologies, Tools, and Applications
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The proliferation of entrepreneurship, technological and business innovations, emerging social trends and lifestyles, employment patterns, and other development
PRODUCT MANAGEMENT IN INDIA
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This completely revised and updated text, now in its Third Edition, continues to explain the underlying concepts of product management. In the process, the book