This End Up

Download or read book This End Up written by Gavin Ambrose and published by Rotovision. This book was released on 2003 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pressure on packaging designers to create innovation, attraction and distinction for a product amongst fierce competition on crowded shelves is intense. In arguably the most commercially driven area of graphic design, the work must stand out with personality, charm and impact. This End Up features 18 international packaging projects which do just that: music, clothing, toiletries, in-store, retail, even down to fine art. Contextual essays and a wealth of visual material chart the development of each project, and illustrate the design approaches that have produced some of today's most original packaging.