Three Essays on the Customer Satisfaction-customer Loyalty Association
Author | : Young Han Bae |
Publisher | : |
Total Pages | : 108 |
Release | : 2012 |
ISBN-10 | : OCLC:819762387 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Three Essays on the Customer Satisfaction-customer Loyalty Association written by Young Han Bae and published by . This book was released on 2012 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our subsequent analysis, we control for both satisfaction endogeneity and competitive settings heterogeneity using a Two-Stage Least Squares 3-level hierarchical linear model, correcting the standard error estimates via a jackknife procedure. This research provides precise, important theoretical and managerial insights, and broadens our understanding of the essential features of the satisfaction-loyalty relationship.