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Today's Public Relations

Today's Public Relations
Author :
Publisher : SAGE Publications
Total Pages : 561
Release :
ISBN-10 : 9781452267043
ISBN-13 : 1452267049
Rating : 4/5 (049 Downloads)

Book Synopsis Today's Public Relations by : Robert L. Heath

Download or read book Today's Public Relations written by Robert L. Heath and published by SAGE Publications. This book was released on 2005-10-19 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.


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