Towards A Semiotics Of Brand Equity Brand Coherence And Communicative Consistency Through Structuralist Operations And Rhetorical Transformations

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Towards a semiotics of brand equity: Brand coherence and communicative consistency through structuralist operations and rhetorical transformations

Author	:
Publisher	: George Rossolatos
Total Pages	: 126
Release	:
ISBN-10	: 9781105772412
ISBN-13	: 1105772411
Rating	: 4/5 (411 Downloads)

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Download or read book Towards a semiotics of brand equity: Brand coherence and communicative consistency through structuralist operations and rhetorical transformations written by and published by George Rossolatos. This book was released on with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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