Transformation Of Higher Education Through Institutional Online Spaces

Download or read book Transformation of Higher Education Through Institutional Online Spaces written by Taiwo, Rotimi and published by IGI Global. This book was released on 2023-07-11 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The surge in the demand for higher education is closely connected with the liberalization and globalization of education. Websites and social media have been chosen for promotional purposes for obvious reasons – they are globally accessible. For rapid communication of a significant amount of information, virile institutional websites and social media spaces with promotional messages have become very important assets for higher institutions and their stakeholders. Transformation of Higher Education Through Institutional Online Spaces presents multidisciplinary and interdisciplinary approaches to promotional discourses as presented on higher institution online spaces. Covering topics such as brand building and marketing, content marketing, curriculum marketing, digital marketing, higher education digital marketing, and higher education marketing campaigns, this book is ideal for educational website managers, educational institution managers, public relations units, researchers, academicians, practitioners, instructors, and students.