Truth Lies And Advertising

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Truth, Lies, and Advertising

Author	: Jon Steel
Publisher	: John Wiley & Sons
Total Pages	: 330
Release	: 1998-03-13
ISBN-10	: UOM:39015040152376
ISBN-13	:
Rating	: 4/5 ( Downloads)

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Book Synopsis Truth, Lies, and Advertising by : Jon Steel

Download or read book Truth, Lies, and Advertising written by Jon Steel and published by John Wiley & Sons. This book was released on 1998-03-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.

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