Understanding Communication Research Methods

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Understanding Communication Research Methods

Understanding Communication Research Methods
Author :
Publisher : Routledge
Total Pages : 395
Release :
ISBN-10 : 9781135053611
ISBN-13 : 1135053618
Rating : 4/5 (618 Downloads)

Book Synopsis Understanding Communication Research Methods by : Stephen M. Croucher

Download or read book Understanding Communication Research Methods written by Stephen M. Croucher and published by Routledge. This book was released on 2014-10-17 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.


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