Understanding Customers
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Type: BOOK - Published: 2010-05-14 - Publisher: Routledge
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into
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Understanding customer decisions and behavior is the starting point for identifying market opportunities and formulating a company’s marketing strategy. Witho
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Type: BOOK - Published: 2018-05-08 - Publisher: World Scientific
This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and se
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Pages: 219
Type: BOOK - Published: 2019-09-03 - Publisher:
Struggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not
Language: en
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Pages: 208
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Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can y
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