Vault Career Guide to Marketing & Brand Management
Author | : Jen Goodman |
Publisher | : |
Total Pages | : 136 |
Release | : 2006 |
ISBN-10 | : CORNELL:31924105748317 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Vault Career Guide to Marketing & Brand Management written by Jen Goodman and published by . This book was released on 2006 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling guide, now in its 3rd edition, takes the reader from critical marketing frameworks needed for acing brand management interviews to what brand managers and other marketing professionals really do on the job and how to evaluate advertisements and marketing campaigns.