Virtual Communities Of Consumption

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Virtual Communities of Consumption

Author	: Kristine De Valck
Publisher	:
Total Pages	: 318
Release	: 2005
ISBN-10	: 905892078X
ISBN-13	: 9789058920782
Rating	: 4/5 (782 Downloads)

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Book Synopsis Virtual Communities of Consumption by : Kristine De Valck

Download or read book Virtual Communities of Consumption written by Kristine De Valck and published by . This book was released on 2005 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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The social aspect of Internet-based communities, also known as Virtual Communities (VCs), formed around a consumption activity or a brand is influencing the mar