What Customers Really Want
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Language: en
Pages: 228
Pages: 228
Type: BOOK - Published: 2008-09 - Publisher: Pearson Education India
Language: en
Pages: 316
Pages: 316
Type: BOOK - Published: 2007-10-18 - Publisher: Harvard Business Review Press
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club
Language: en
Pages: 242
Pages: 242
Type: BOOK - Published: 2005-09-06 - Publisher: McGraw Hill Professional
A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictabilit
Language: en
Pages: 230
Pages: 230
Type: BOOK - Published: 2016-08-20 - Publisher: Springer
Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how peop
Language: en
Pages: 29
Pages: 29
Type: BOOK - Published: 2014-10-14 - Publisher: Primento
The must-read summary of Scott McKain's book: "What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Cra
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