Why Ireland Never Invaded America
| Author | : Conor Cunneen |
| Publisher | : |
| Total Pages | : 180 |
| Release | : 2005-03 |
| ISBN-10 | : 0976374005 |
| ISBN-13 | : 9780976374008 |
| Rating | : 4/5 (008 Downloads) |
Download or read book Why Ireland Never Invaded America written by Conor Cunneen and published by . This book was released on 2005-03 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a book on corporate strategy which is both educational and entertaining. American Jake Boyd vacations in Ireland for seven days and meets his Irish cousin, Finbarr Kozlowski. Jake's six-year-old business is struggling. To Jake's surprise, his Irish cousin Finbarr happens to be a business guru and know-it-all who takes Jake through lessons on Vision, Branding and Brand Experience, Understanding your Market, Attitude, Innovation, and Business Execution. Entities referenced in a well-researched manner include Harley-Davidson, JetBlue, Starbucks, McDonald?s, Kmart, Lexus, Ryanair. The heavy-metal-loving Finbarr even references Motorhead, Metallica, U2 and Evel Knievel to get his messages across. Innovative or unique business concepts Finbarr discusses include VIP products (Innovation), Genchi Genbutsu (Consumer Insight), and The ER Factor ? Drivers of Corporate Health. (Business Execution).
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