Winning In Emerging Markets
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The war for talent is heating up in emerging markets. Without enough “brain power,” multinationals can’t succeed in these markets. Yet they’re approachi
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Type: BOOK - Published: 2010 - Publisher: Harvard Business Press
About the Book : - The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Tarun Khanna and Kr
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Gregory Fairchild introduces readers to the rising set of entrepreneurs whose efforts to reach marginalized groups are reshaping the emerging markets of the Uni
Language: en
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Type: BOOK - Published: 2011-02-01 - Publisher: Rowman & Littlefield
Emerging market economies (EMEs) have become the darlings of international investors and the focus of enormous attention in academic, media, and policy circles.