Branding With Powerful Stories

Download or read book Branding with Powerful Stories written by Greg Stone and published by Praeger. This book was released on 2018-12-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explains not just how to tell a captivating story, but also what elements--namely, villains, victims, and heroes--it should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. The "villains" are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the "victims." As for the "heroes," they are best illustrated by the supermarket going beyond expectations. Who in business wouldn't want to emulate that company?"--Publisher's description.