Fashion Branding And Communication
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Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of
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Pages: 194
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This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful
Language: en
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Pages: 336
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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication science
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