Media Today

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Media Today

Author	:
Publisher	: Routledge
Total Pages	: 1188
Release	: 2008-09-25
ISBN-10	: 9781135902032
ISBN-13	: 1135902038
Rating	: 4/5 (038 Downloads)

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Book Synopsis Media Today by :

Download or read book Media Today written by and published by Routledge. This book was released on 2008-09-25 with total page 1188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them the skills to think critically about what these changes mean for the role of media in their lives.

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You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does