Racing With Rich Energy

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Racing with Rich Energy

Racing with Rich Energy
Author :
Publisher : McFarland
Total Pages : 294
Release :
ISBN-10 : 9781476647920
ISBN-13 : 1476647925
Rating : 4/5 (925 Downloads)

Book Synopsis Racing with Rich Energy by : Elizabeth Blackstock

Download or read book Racing with Rich Energy written by Elizabeth Blackstock and published by McFarland. This book was released on 2022-09-29 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formula One has long maintained a glitzy aura that masks dark and strange goings-on in the background. But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey, the founder of British energy drink startup Rich Energy. Storey became a multimillion-dollar sponsor of the Haas Formula One team a year after records showed Rich Energy having a mere $770 in the bank. He equated his doubters to moon-landing truthers and publicly mocked both the Haas team and the entities winning legal disputes against him. But where were actual cans of Rich Energy, and did the supposed sponsorship funds exist? In the six months between Storey's first race as a Formula One sponsor and his very public exit, he stole the spotlight with a loud mouth and an active Twitter account. Haas team boss Guenther Steiner once described the Rich Energy news cycle as: "I'm getting sick of answering these stupid fucking questions on a race weekend. I've never seen any fucking thing like this." No one else had, either. This book uncovers the complete, bizarre story.


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