The New Integrated Direct Marketing

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The New Integrated Direct Marketing

Author	: Mike Berry
Publisher	: Gower Publishing, Ltd.
Total Pages	: 268
Release	: 1998
ISBN-10	: 0566079607
ISBN-13	: 9780566079603
Rating	: 4/5 (603 Downloads)

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Book Synopsis The New Integrated Direct Marketing by : Mike Berry

Download or read book The New Integrated Direct Marketing written by Mike Berry and published by Gower Publishing, Ltd.. This book was released on 1998 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.

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